Amazon Gift Guides and Holiday Toy List just released ::

Shaniqua Juliano

* This post contains affiliate links and we may earn a small commission if you use them. Amazon has just released their annual Gift Guides and Holiday Toy List including gifts from Small Businesses, Beauty, Fashion, Home, Electronics and the popular Holiday Toy List! The Gift Guides are available just […]

* This post contains affiliate links and we may earn a small commission if you use them.

Amazon has just released their annual Gift Guides and Holiday Toy List including gifts from Small Businesses, Beauty, Fashion, Home, Electronics and the popular Holiday Toy List!

The Gift Guides are available just before the highly anticipated Amazon Prime Day event on October 13 & 14. Prime members will be able to find exclusive Prime Day deals shared in the gift lists from hot brands in toys, electronics and home.

Each of the Amazon Gift Guides “features a variety of the latest products,” according to the company.

The gift guides for 2020 include the following from the Amazon announcement:

Small Business Gift Guide
This Prime Day and holiday season, connect with local small businesses through Amazon’s Small Business Gift Guide, featuring unique items from toys, home decor, jewelry, and more from U.S.-based small businesses. New this year, customers can shop a selection of gifts from small businesses hand-picked by Jessica Alba, Ayesha Curry, Earvin “Magic” Johnson, Chriselle Lim, Arianna Huffington, and Whitney Wolfe Herd. Until October 12, when Prime members spend $10 on items from select small businesses,
they will receive a $10 credit to spend on Prime Day.

Amazon Small Business Promotion (photo courtesy Amazon)

Beauty Gift Guide
Amazon launched a new Beauty Gift Guide experience with hundreds of items from top brands. Whether looking for the perfect gift for a loved one, running short on time, or simply trying to create an at-home holiday party look, Amazon’s Beauty gift guide is a one-stop destination for self-care needs this holiday season. Customers can shop Premium Beauty for gift sets and more from high-end brands like St. Tropez, Mario Badescu, and L’Occitane. Customers will find skincare, makeup, appliances, fragrances, and gift sets, from top brands like Maybelline, Sonicare, and Revlon, plus exclusives from Belei, an Amazon Brand.

Fashion Gift Guide
The 2020 Fashion Gift Guide features hundreds of stylish gifts for everyone on the list—including you. Discover this year’s must-have trends, from cozy fleece to sporty street style, prints that roar, and dreamy tie-dye. Amazon’s Top 100ish Gifts list is the one-stop destination for coveted looks from sought-after brands like SAVAGE X FENTY, adidas, 3.1 Phillip Lim, and Alo Yoga, to favorite names like Levi’s, Champion, and Carhartt, plus exclusive new designs from our brands like Amazon Essentials, Spotted Zebra X Disney, and The Drop.

Holiday Toy List
The 2020 Holiday Toy List makes it easy to discover and shop toys and gifts for kids. Browse and shop by age, category, or brand. New categories this year include “Collectible Toys,” “Movie and TV Characters,” and “Play Vehicles.” The Holiday Toy List features over 1,900 products, including 200 toys exclusive to Amazon from brands like Hasbro, Mattel, SpinMaster, Osmo, Ravensburger, and many more. Fun new products include the LEGO Star Wars The Mandalorian The Razor Crest, FurReal Friends Snow Dragon, Hot Wheels City Robo Beasts Ultimate Garage, Paw Patrol Jet to The Rescue Jet Gift Pack, Osmo Little Genius Starter Kid for Early Math Adventures, Jungle Cruise Adventure Game, L.O.L. Surprise! O.M.G. Remix Super Surprise, KidKraft Amazon Alexa Enabled 2-in-1 Kitchen & Market, Fuzzibles Cubby the Fox, and the all-new Fire HD 8 Kids Edition tablet, among others.

Additionally, for the third year in a row, Amazon is giving customers an easy way to make a difference for a child this holiday season. To donate to a child in need, just say “Alexa, donate to Toys for Tots.” Customers can choose whether they would like to donate money or an item. If customers choose to donate a toy, Alexa will then offer a reasonably priced item appropriate for kids from the Toys for Tots Charity List. After a customer confirms the order, Amazon ships the toy directly to Toys for Tots. Customers can donate now through January 11, 2021. Plus, Amazon will match all toy donations with a toy for toy match. For more information, visit

Home Holiday Guide
The 2020 Home Holiday Guide includes gifting and holiday prep to help deck the halls of your home. New this year are shopping categories for “Holiday Festivities” to inspire seasonal traditions at home, and “Space Refresh” for customers looking to gift themselves a home upgrade. As always, customers can browse our giftable selection across Home, Kitchen, Pets, Tools, Smart Home, and more. The guide features brand favorites like iRobot, Keurig, Vitamix, Nespresso, and Kate Spade. Customers can also support small businesses and Makers by browsing unique, handcrafted gifts and décor in the Handmade Holiday Gift Guide.

Electronics Gift Guide
The Electronics Gift Guide features more than 1,000 tech products, complete with the perfect gift for everyone in your life. Discover the hottest tech from brands such as Apple, Bose, Samsung, Sony, and HP along with the latest Echo, Echo Show, and Fire TV devices. You can filter products by category or shop from interest areas, including Under $100, Home Fitness Tech gifts, or shop for quality pre-owned tech from Amazon Renewed. While shopping the Electronics Gift Guide, you can view deals, live product demonstrations, and more.

Amazon Launchpad holiday Gift Guide
The 2020 Amazon Launchpad Holiday Gift Guide features hundreds of unique gift ideas from small brands across an exciting assortment of products from smart home tech, premium beauty products, and creative toys and games. Shop by a variety of categories and interests, including Gifts by Price, 50 under $50, Stocking Stuffers, and more.

(RED) Gift Guide
For the fourth consecutive year, (RED) is teaming up with Amazon to provide customers a single destination to shop an array of products that give back, spanning tech, fashion, health and wellness, kitchen and home, and more. New for 2020 is the Apple Watch Series 6 (PRODUCT)RED along with RED favorites like (BAND-AID)RED Bandages, (CALM)RED Sleep Mist, and (TRUFF)RED Hotter Sauce. This year, each purchase will not only support (RED)’s fight to end AIDS, but also help combat the effects of COVID-19 in sub-Saharan Africa. Additionally, customers can donate to (RED)’s fight against these two pandemics on any Echo device by simply asking, “Alexa, donate to (RED).” (RED) products will be available starting today at

Amazon also shared that, “Between October 5 and October 12, eligible Prime members with an Amazon Prime Rewards Visa Signature Card or Amazon Prime Store Card will receive 10% back on select products included in the Electronics, Home, and Toys Gift Guides. For more details, visit”

See all the gift guides at HERE.


2020 Amazon Prime Day Event October 13 & 14

It’s official! Amazon has confirmed that the 2020 Amazon Prime Day Event will take place this year on October 13 and 14!

Amazon Prime Day Logo (photo credit Business Wire/Amazon)

The second week of October will offer some excellent deals from multiple retailers. This year, Amazon Prime Day is being held on the same two days as Target’s Deal Days and during the same week as Walmart’s Big Save event.

Amazon has kicked off their Prime Day event early with multiple hot deals available now on Amazon Devices, membership deals, a $10 credit when you spend $10 with small businesses and more! See all the early Prime deals on HERE.

Amazon is using Prime Day this year as a way to support small businesses during COVID-19 in the future by investing “more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers,” according to the company. Beginning Monday, Sept. 28 through through October 12, Amazon is offering a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store HERE.

Amazon Prime Membership: If you have not yet joined Prime, you can get a 30-day FREE trial at HERE!

Early Prime Day Deals Available Now

Starting Monday, Sept. 28, Amazon has already started select early offers for Prime members and will continue offering new deals everyday until Prime Day on October 13 & 14.

Amazon Device Early Deals:

* Get 2 Echo Dot devices on sale for only $39.98 (reg. $49.99 each)! Prime members get 2 for $39.98 when you enter code DOTPRIME2PK at checkout. See this excellent deal at HERE!

* Fire TV Recast is on sale for only $129.99 (reg. $229.99)! It stores up to 75 hours of HD programming and “lets you watch and record over-the-air TV at home with Fire TV or Echo Show, or on-the-go with a compatible mobile device—with no monthly fees.” See this deal at HERE.

* All-New Toshiba 43-inch Smart HD 1080p TV Fire TV Edition, Released 2020 is on sale for $179.99 (reg. $279.99) at HERE!

* All-New Insignia 50-inch Smart 4K UHD Fire TV Edition is on sale for $249.99 (reg. $349.99) at HERE!

* Starting October 6, the Toshiba 32-inch Smart HD Fire TV Edition TV will be on sale for only $119.99

* Starting October 6, the Insignia 43-inch Smart 4K UHD Fire TV Edition TV will be on sale for $199.99

* Starting October 6, save $40 on Echo Show 5

* Starting October 6, get Echo Auto and enjoy hands free access to Alexa in your car plus six months of Amazon Music Unlimited for $19.99

* Starting October 6, save on smart home security with Blink Mini indoor cameras—one for $24.99, two for $49.98, or get Echo Show 5 and Blink Mini for $54.99

HOT Discounts on Music and Book Memberships

Amazon Music: Prime members who are new to Amazon Music Unlimited can get four months for only $0.99! The premium streaming tier offers unlimited access to more than 60 million songs ad-free, as well as a wide selection of popular podcasts. See the Music Unlimited offer at HERE.

Audible: Prime members save $50 on an Audible Premium Plus 1-year membership. In addition, Audible members will get access to the Plus catalog, with more than 10K Audible Originals, audiobooks and podcasts, at no additional cost. See the Audible offer at HERE.

Kindle Unlimited: New customers to Kindle Unlimited can save 50% off a 6-month subscription. They are also offering a 30 day free trial if you just want to try it out. See the Kindle offer and free trial at HERE.

Amazon Kids+ (formerly FreeTime Unlimited): Get a 3-month membership to Amazon Kids+ (formerly FreeTime Unlimited) for only $0.99 (reg. $29.99)! The offer is available to sign up for through October 12, 2020. You’ll get unlimited access to thousands of kid-friendly books, movies, TV shows, educational apps, games and premium kid’s skills. See all the details at HERE.

Kindle Book Deals: Spend $20 on ebooks and get a $5 ebook credit; Plus, Prime members can choose two, new select Kindle books for free.

Early Deals on Clothing, Toys, Personal Care, Baby Products, Food, Tools & More

Amazon Fashion: Save up to 30% on select Vineyard Vines clothing for men, up to 15% on select fall fashion from Shopbop including boots, denim, and more, up to 30% on select top trends from premium women’s fashion, including ASTR the Label, Splendid, and Alo Yoga, up to 30% on select kids’ and baby clothing and shoes, up to 30% on select styles from Calvin Klein, up to 30% on select Dress the Population, 4SI3NNA, and Black Halo dresses. See all the Amazon Fashion deals at HERE.

Amazon Brands: Save up to 40% on select clothing styles including Amazon Essentials and Goodthreads, 40% on pet essentials from Wag, 20% on Belei skin care products, 20% on baby essentials from Mama Bear, 20% on health and personal care products from Solimo, 20% on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20% on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.

Amazon Fresh: Members will get $15 off their first order of $50 or more on Amazon Fresh plus additional throughout the store. Head to HERE for all the details and deals.

Home: Save up to 20% or more on furniture brands including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. Save up to 20% or more on select rugs from brands including nuLOOM and Artistic Weavers. Save on Martha Stewart Hunts Table Lamp Living Room Decor and Madison Park Signature Colette table lamp.

Prime Video: Prime members ger up to 50% off select titles to rent or buy from Sept. 28 through Prime Day. See all the discounted titles at HERE.

DEWALT Tools: Save up to 20% on select DEWALT saws and drills and up to 15% on select DEWALT impact driver and drill combo Kits. See all the DEWALT Tools on sale at HERE.

Green Toys: You’ll find some big discounts on toys from Green Toys up to 63% off! The toys are made using 100% recycled plastic milk jugs and do not contain BPA, phthalates or PV. See all the Green Toys on sale at HERE.

Smart Home and Appliances: Save 20% on Broan Appliances and 15% on Midea compact refrigerators. Save on Kasa Smart Dimmer Switch by TP-Link and SYLVANIA Tungsten halogen light bulbs.

Lawn & Garden: Save on Masterbuilt Electric Smoker and accessories, select BLACK+DECKER outdoor tools, Back to the Roots Water Garden, American Lawn Mower Company electric lawn mower, Champion 3400-Watt Portable Generator, and more.

Target Deal Days (photo courtesy Target)

How to Support Small Businesses on Amazon

Amazon shared multiple ways to find and support small businesses who sell through Amazon including the following:

Curated Small Business Collections: To make it easier than ever for customers to support small businesses, Amazon has created new curated collections to connect customers with local small businesses. Customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada, and Australia will be able to shop curated small business collections, in both the lead-up to and on Prime Day. Visit to start shopping collections in the U.S based on product category, business location, and owner profiles.

Spend $10, Get $10: Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store today through October 12. This promotion is fully funded by Amazon to connect customers with local small businesses selling in its store. Small business promotions kicked off today in the U.S., U.K., Spain, Germany, Italy, France, and Japan.

Prime Day Deals: Once Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses. More than half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members around the globe can shop hundreds of thousands of Prime Day deals from these businesses.

Shop on Amazon Live: Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. Viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a reoccurring segment called Small Business Showcase.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”

Walmart Store Front

Ways to Shop and Save During Prime Day

The company also shared the many ways that Prime members can shop and find deep discounts during Prime Day.

Amazon Prime Rewards Visa Signature Cards: Starting September 28 through October 31, eligible Prime members who apply and are approved for the Amazon Prime Rewards Visa Signature Card will instantly receive a $100 Gift Card. Cardmembers receive 5% back at Whole Foods Market and at with an eligible Prime membership, plus 2% back at restaurants, gas stations and drugstores, among other benefits. Restrictions apply. For more information, visit

Shop with Alexa: Prime members can discover deals by asking “Alexa, what are my Prime Day deals?” Plus, starting today and for a limited time, new Prime members who sign up for Prime using an Echo device will receive a $5 Amazon credit. Just say, “Alexa, sign me up for Prime.”

Go In-Store: Prime members can visit Amazon’s physical retail locations, including Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, and Amazon Fresh to find in-store deals. Stay tuned for more details about in-store promotions.

Amazon Live: Tune in to Amazon Live throughout Prime Day to see live product demonstrations, hear directly from brands, and shop can’t miss deals the minute they go live. Customers will see products in action through cooking demonstrations, try-on hauls, and more, and celebrities and influencers will be joining live to surprise customers with exclusive experiences. Viewers can easily shop the products and brands featured through a carousel that updates in real-time as hosts discuss the products. To watch, visit and via the Amazon Shopping app on Fire TV.

Personal Shopper by Prime Wardrobe: Personal Shopper by Prime Wardrobe, our monthly styling service exclusively for Prime members, extends to men’s fashion. Starting September 28, the service will provide a convenient way for customers to receive curated recommendations for both men’s and women’s fashion from our in-house team of stylists.

AmazonSmile: Customers can visit and find the exact same Amazon experience – amazing deals, wide selection, fast and free delivery options – with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible purchases to the charity of their choice. AmazonSmile customers can now shop AmazonSmile on the latest version of the Amazon app by opening the app and finding ‘Settings’ in the main menu (☰), tap on ‘AmazonSmile’ and follow the on-screen instructions to turn on AmazonSmile on your phone.

Amazon Photos Prime Day Photos Sweepstakes: Customers can enter for a chance to win the Prime Day Photos Sweepstakes by downloading the Amazon Photos app, sharing a photo that shows how Prime delivers joy, tagging Amazon Photos ( on Instagram and @amazonphotos on Facebook and Twitter), and using the hashtag #PrimeDayPhotos. A total of 30 winners will receive $1,000 Gift Cards good for purchases on Get details at in Spanish: Customers can visit or use the Amazon App to shop, browse, search for millions of products, read reviews, view their carts, and place orders in Spanish. On the mobile App customers can go to Settings and tap on “Country and Language” to select Spanish. in Spanish gives customers the same convenient shopping experience in their preferred language on any device.

Amazon App: Prime members can shop anytime, anywhere with the Amazon App to ensure you never miss a Prime Day deal.

Prime Day, which is usually held in July, was postponed this year due to the pandemic.

Prime Day started back in 2015 and offers huge discounts in every category. The timing this year will be perfect for shoppers who want to get a head start on their holiday shopping, especially since many people are avoiding in-store shopping.

In order to take advantage of the Prime Day deals, you need to have an Amazon Prime membership.

If you have not yet joined Prime, you can get a 30-day FREE trial at HERE!

Membership options include a 1 week trial for $1.99, a monthly membership for $12.99/month or a 1-year membership for $119 (makes it $9.91/mo).

Prime membership includes “unlimited access to award-winning movies and TV episodes with Prime Video, ad-free listening of 2 million songs plus thousands of stations and playlists with Amazon Music, unlimited access to more than 1,000 books and magazines with Prime Reading, free in-game content and games with Prime Gaming, Prime Day, and more. Prime members can also get deep discounts on select popular products at Whole Foods Market plus an additional 10 percent off hundreds of sale items.” See all the details and sign up at HERE.

If you are a student, you’ll get a 6-month FREE trial of Amazon Prime. You can cancel at anytime, so once the free trial is over, if you don’t want to continue with a paid membership, you can cancel. See all the details and sign up information at HERE when you click on “Are you a student?” After the free trial ends, students can continue with a half-price membership.


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