When Instagram first launched a decade ago, the app featured a photograph of a stray dog sitting near a taco stand. And now, Instagram is celebrating its 10-year anniversary, with millions of users having grown to love the app through the years. To mark the occasion, the photo app is launching an anti-bullying campaign. It’s also featuring an Easter egg that allows users to change the app’s home screen icon.
Now when we think of Instagram, it’s easy to imagine millennial users sharing photos of their pets, friends, or culinary concoctions. But Instagram has actually become a huge resource in the world of real estate — both residential and commercial.
How Instagram has changed real estate
Real estate marketing often boils down to visuals more so than words. Talking about a building and its features may draw in renters or buyers initially, but when it comes to selling properties or signing leases, pictures speak a lot louder than words.
For years, real estate agents have been using the power of the Instagram post to publicize listings and get buyers excited about new prospects as they’re hitting the market. Agents with an Instagram account can post pictures of newly listed homes, new buildings in development, property amenities — you name it. And because the app offers a location tag feature, it’s possible for real estate agents to group properties by neighborhood, letting users explore their options by geographic area.
The app has been commonly used to attract renters, too. In fact, it’s been a great platform for landlords to advertise open units and play up building amenities from swimming pools to tennis courts. A single photo on Instagram, in fact, can be more effective than the most well-written listing, and that’s something that’s certainly influenced the way residential properties have been sold and rented out through the years.
But it’s not just those in the residential real estate space who have benefitted from Instagram. Commercial real estate firms and investors have also used the app to their advantage. Specifically, notable firms like CBRE Group, Inc. (NYSE: CBRE), Jones Lang LaSalle (NYSE: JLL), and Cushman & Wakefield (NYSE: CWK) have taken to using Instagram to post photographs of new projects to help sell buildings and lease out commercial spaces. And because the app is easy to use, there’s a good chance a growing number of real estate firms will harness its power in the coming years.
Happy anniversary, Instagram
Of course, Instagram doesn’t just help sell real estate. Marketers love the app because it can help sell just about anything. And while a lot of people use Instagram in the course of daily life, there’s a good chance it will continue to play a pivotal role in marketing and selling real estate, advertising vacation homes, and connecting buyers and investors with new opportunities. For years, it’s been clear that social media is only gaining in popularity, and chances are, the love affair with Instagram will continue growing strong — both in general and on the real estate front.